Privacy Policy

Last updated: March 24, 2026

1. Introduction

AskJim ("we," "us," or "our") is committed to protecting the privacy of our users and the confidentiality of all data submitted to our platform. This Privacy Policy explains how we collect, use, store, and protect your information when you use the AskJim market intelligence platform ("the Service").

By using the Service, you consent to the data practices described in this Privacy Policy. This policy should be read alongside our Terms of Service.

2. Information We Collect

2.1 Account Information

When you create an AskJim account, we collect:

Name and email address
Organization name and role/title
Property or community information (name, location, type)
Login credentials (passwords are hashed and never stored in plain text)

2.2 Operator-Submitted Data

Participating operators may voluntarily submit operational data including:

Occupancy rates and unit counts
Rate and pricing information by suite type and care level
Care pricing and service fee structures
Waitlist and demand indicators

2.3 Usage Data

We automatically collect certain information when you use the Service:

Pages viewed and features used
Date and time of access
Browser type and device information
IP address (used for security and general geographic analysis only)

3. How We Use Your Information

Data Type	How We Use It
Account information	Account management, authentication, customer support, and service communications
Operator-submitted data	Anonymized and aggregated to generate market benchmarks and intelligence reports. Never disclosed individually.
Usage data	Improving the Service, understanding feature adoption, diagnosing technical issues, and ensuring security

4. Data Anonymization & Aggregation

Individual operator data is never shared, disclosed, or made identifiable to any other user, competitor, or third party.

All operator-submitted data undergoes a strict anonymization and aggregation process before inclusion in any benchmark or report:

Anonymization: All identifying information (operator name, property name, specific address) is removed from the data
Minimum aggregation threshold: Benchmarks are only generated when data from a minimum of five (5) operators is available, preventing any individual operator's data from being identifiable
Time delay: Operator-submitted data is delayed a minimum of three (3) months before inclusion in any benchmark, ensuring current competitive positioning is never exposed
Statistical review: Aggregated outputs are reviewed to ensure no individual data point can be reverse-engineered or inferred

5. Data Sharing & Disclosure

AskJim does not sell, rent, or share your personal information or operator-submitted data with third parties, except in the following limited circumstances:

Service providers: Trusted third-party services that help us operate the platform (e.g., cloud hosting, email delivery), bound by strict confidentiality agreements
Legal requirements: When required by law, regulation, legal process, or enforceable governmental request
Safety and security: To protect the rights, property, or safety of AskJim, our users, or the public
Business transfers: In connection with a merger, acquisition, or sale of assets, in which case users will be notified

We will never share individual operator data with other operators or competitors under any circumstances.

6. Data Security

We implement industry-standard security measures to protect your information:

Encryption: All data is encrypted in transit (TLS/SSL) and at rest
Access controls: Strict role-based access controls limit who within AskJim can access operator data
Infrastructure: Data is hosted on secure, SOC 2-compliant cloud infrastructure
Authentication: Passwords are hashed using industry-standard algorithms and are never stored in plain text
Monitoring: We monitor for unauthorized access attempts and security anomalies

While we take reasonable measures to protect your data, no method of electronic storage or transmission is 100% secure. We cannot guarantee absolute security.

7. Data Retention

Account information is retained for as long as your account is active. If you close your account, we will delete your personal information within 90 days, except where retention is required by law.

Operator-submitted data that has already been incorporated into anonymized, aggregated benchmarks will remain part of those benchmarks, as it is no longer identifiable. Raw operator-submitted data will be deleted within 90 days of account closure.

Usage data is retained in anonymized form for analytics purposes and is not linked to individual accounts after deletion.

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate personal information
Deletion: Request deletion of your personal information, subject to legal and contractual obligations
Data portability: Request your operator-submitted data in a standard, machine-readable format
Withdraw consent: Withdraw your consent to data processing at any time, which may affect your ability to use the Service

To exercise any of these rights, please contact us at hello@askjim.ca. We will respond to all requests within 30 days.

9. Cookies & Tracking

AskJim uses essential cookies required for the Service to function, including:

Authentication cookies: To keep you signed in and manage your session
Preference cookies: To remember your settings and preferences

We do not use third-party advertising cookies or cross-site tracking technologies. Any analytics we perform use anonymized, aggregated usage data.

10. Canadian Privacy Law Compliance

AskJim complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. We are committed to the ten fair information principles outlined in PIPEDA, including accountability, consent, limiting collection, and safeguarding personal information.

11. Children's Privacy

The Service is designed for business use by senior living operators and is not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify users of material changes by email or by posting a prominent notice on the Service. Your continued use of the Service after any changes constitutes acceptance of the updated policy.

13. Contact

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: hello@askjim.ca