Market Intelligence for Senior Living

Know your market.
Position your rates.

Canadian senior living is competitive. Operators who understand their local market can price with confidence, fill vacancies faster, and justify rate increases to ownership. AskJim is the only platform built specifically for Canadian retirement and senior living operators that combines real occupancy benchmarks, rate comparisons across four geographic tiers, care fee analysis, interactive JIM Scoring, AI-powered insights, and full lifecycle room management in one place. Under Canadian competition law, operators cannot share pricing directly with competitors. AskJim solves this by collecting anonymous, aggregated data and returning market benchmarks that keep you informed without crossing compliance lines.

Rosewood Gardens
GM View
Local
City
Regional
Provincial
GM View
Sales
VP
89%
Your Occupancy
vs
87.2%
Local Market Avg
1.8% ABOVE AVERAGE
Ask Jim →
$5,205
Your 1-Bed Avg
vs
$5,600
Local Market Avg
$395 BELOW AVERAGE
Ask Jim →
💰 Your 1-bed rate is $395 below market. You may be able to increase rates.
4
Vacant Rooms
3 rent ready
2
On Notice
Prepare for turnover
1
In Maintenance
Avg 14 days
Rate Benchmarking
Studio1 Bed1B+Den2 BedApt
Market Yours
84.9%
Provincial Avg Occupancy
$3,620
Median 1-Bed Rate
12%
MC Demand Growth YoY
4
Geographic Comparison Tiers
What You Get

Everything operators need to compete

Benchmarking, rate analysis, care fee comparisons, room management, and AI recommendations. All in one platform, built for Canadian senior living.

📊

Occupancy Benchmarking

Compare your occupancy against four geographic tiers: local (your postal code area), city, regional, and provincial. See exactly how you stack up against 5 or more comparable properties in your market.

💰

Rate Positioning

Know the market median rate for every suite type: studio, 1-bedroom, 1-bed plus den, 2-bedroom, and apartment. See side-by-side comparisons so you can price confidently and justify increases to ownership with real data.

JIM Score

Jurisdiction Analysis, Industry Activity, Market Response. Score your community across building amenities, care services offered, and location quality. Understand your competitive position relative to your tier and pricing range.

📈

Care Fee Analysis

Benchmark every care fee add-on against the market: medication management, bathing and dressing, memory care, continence care, meal programs, AM/PM personal care, and more. Know if you are underpricing your care delivery.

💡

Ask Jim AI Recommendations

Simply ask Jim a question and get data-backed recommendations instantly. "Should I raise my rates?" "How does my occupancy compare?" "What is the demand for memory care?" Jim analyzes your data and your market to give you actionable answers.

🏠

Room Management

Track every room from notice to move-in with an interactive room map and lifecycle pipeline. Auto-calculated 30-day notice timelines, full audit trail on every status change, and real-time alerts when rooms need attention.

📊

Monthly JIM Reports

Submit your occupancy, rates, and care fees monthly. Receive a personalized market report showing how you compare to your local peers. Drag and drop your rent roll to auto-populate your data in under 2 minutes.

Competition Law Compliant

Under Canadian competition law, operators cannot share pricing directly with each other. AskJim collects anonymous, aggregated data and returns market benchmarks. You stay informed about your market without crossing compliance lines.

🔒

Role-Based Dashboards

General managers see room status and maintenance alerts. Sales directors see rent-ready rooms and waitlist conversion. VP Operations sees revenue projections and market positioning. Each role gets the view they need.

Compare what actually matters

Not all communities are created equal. A 120-suite property with a pool, chef dining, and 24/7 nursing should not be compared to a 40-suite building with basic amenities. The JIM Score solves this by scoring your community across three categories so you only compare against properties that offer a similar level of service.

🏠
Building Amenities
Pool, chef dining, recreation programming, fitness, spa, secure memory care wing, transportation, and more. Each amenity adds to your score and determines your pricing tier.
💊
Care Services
Medication management, lifts and transfers, continence care, AM/PM personal care, cognitive programs, palliative care. The depth of your care menu directly affects what you can charge.
📍
Location Quality
Walkability, transit access, nearby services, and neighborhood desirability. Location affects demand and justifies premium pricing in the right areas.
The JIM Score
Jurisdiction Analysis, Industry Activity, Market Response. Your JIM Score determines which tier you compete in so your rate comparisons are meaningful.
0-7
Basic
8-14
Standard
15-29
Premium

Your JIM Score is calculated when you sign up. We walk you through it during your demo.

Book a demo to get your score
Ask Jim what your score is →
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Complete room management, built in

Track every room from notice to move-in. Click any room to update its status, view details, and trigger notifications to your team.

AskJim
Rosewood Gardens
Room Map
Occupied 30 Day Notice On Notice Maintenance Rent Ready Deposit Held Off Market Vacant
All Rooms (58)
Independent Living (40)
Assisted Living (14)
Memory Care (4)
Floor 1
Floor 2
Learn more at FriendlyHelp.ca →
See It In Action

The problem. The solution.

Every operator faces the same challenges. AskJim solves them with data.

Getting Started

How AskJim works

From signup to your first JIM Report in four simple steps.

1

Create your account

Sign up free. Enter your community name, province, and postal code.

2

Submit your data

Report your occupancy, rates, and care fees monthly. Takes under 5 minutes.

3

Get your JIM Report

Receive personalized benchmarks comparing your performance against your local market.

4

Make better decisions

Use real data to position rates, fill vacancies, and plan care fee adjustments.

Simple, transparent pricing

Flat monthly rates. No per-room calculations. Cancel anytime.

AskJim Basic

Free
Get started with market benchmarks
  • Provincial occupancy benchmarks
  • Rate comparison by suite type
  • Care fee benchmarking
  • JIM Score
  • Ask Jim AI insights
  • Monthly data submission
Get started free

FriendlyHelp

$199/mo
Room management standalone
  • Interactive room map
  • Lifecycle pipeline
  • 30-day notice automation
  • Full audit trail
  • Email notifications
  • IL / AL / MC filtering
  • Mobile access
  • Unlimited users
Learn more

Enterprise

$799/mo
Multi-site portfolios
  • Everything in Bundle
  • 3+ communities included
  • Portfolio-wide reporting
  • Custom benchmark groups
  • Dedicated account manager
  • API access
  • Priority support
Contact us

Ready to know your market?

Join operators across Canada who use AskJim to make better decisions.