Ask Jim to do your competitive analysis in minutes. Independent benchmarking data on occupancy, suite rates, care pricing and market demand — aggregated anonymously and fully compliant with Canadian competition law.
We are actively building our founding network of retirement home operators in the Niagara Region. The first 10 communities to join receive preferred pricing, direct input into the platform, and founder status as we build the only independent benchmarking tool the senior living industry has ever had.
Recent changes to Canada's Competition Act have eliminated the traditional competitive analysis process that retirement home operators relied on for decades. Operators can no longer directly share market data with peers. The informal conversations that used to happen at association meetings, between regional managers, between GMs — they now carry real legal risk.
The result is that strategic decisions get made on incomplete information, pricing adjustments take longer, and operators lose visibility into their true competitive position. The tools that existed before simply cannot be used anymore.
The JIM Report is structured as an independent third-party data aggregator — the same model used by STR in hotels. Your data flows to us. We aggregate it. You receive benchmarked market intelligence without any direct exchange between competitors.
Submit once a month. Get the full picture of your market every month. That is it.
Create your property profile — care types, suite mix, and geographic market zone. Free to start.
A simple guided form. Occupancy, rates, waitlist, care fees. Anonymized and encrypted — no individual data is ever shared.
Benchmarked across four geographic tiers — local, city, regional, provincial. Broken down by care type and suite mix.
Adjust pricing, brief your sales team, and present real market data to ownership — without legal risk.
Every JIM Report delivers data at the local, city, regional, and provincial level.
How your occupancy compares to local and regional averages across all care types — not province-wide noise.
Monthly rate ranges by suite type and care level. Know if your pricing is leaving money on the table.
Aggregate waitlist depth by market — see where demand is surging before it shows up in your census.
Market-level breakdown of independent, assisted, and memory care supply so you can position your mix strategically.
Your property's share of occupied units within your local market — tracked month over month.
Benchmarked care fees — medication, bathing, AM/PM care, memory support — by market tier.
JIM is the first benchmarking platform that weights property quality alongside market data.
Every retirement home has occupancy stats. But a community with a pool, seven-day recreation programming, and chef-prepared dining is not the same as one without. The JIM Score accounts for that.
When you set up your profile, you select the amenities your community offers. JIM assigns weighted points based on how meaningfully each amenity affects resident choice and competitive rate positioning — validated against the real experience of senior living operators.
A property with a JIM Score of 16/20 commanding above-market rates is not overpriced. It is correctly priced. The JIM Score proves it.
Recent changes to Canada's Competition Act have eliminated the traditional competitive analysis process that retirement home operators relied on for decades. Operators can no longer directly share market data with peers — leaving teams unable to benchmark occupancy, pricing, or care fees against their local market without legal risk.
The archaic process that existed before relied on people being willing and able to share information informally. That process is gone. The result is that strategic decisions now take longer, pricing adjustments are made with less confidence, and operators lose the ability to advocate clearly for their residents based on what the market actually looks like.
AskJim was built to solve this. Our founding team brings deep experience across General Management, Regional Operations, Sales Leadership, and Board-level governance — across communities ranging from independent startups to billion-dollar senior living organizations. We have served residents, led teams, managed P&L, and navigated the exact regulatory environment that makes this tool necessary.
We built AskJim because we lived the problem. We know what it costs an operator to not have this information. And we know what becomes possible when they do.
The question every serious operator asks. Here is exactly how it works.
No benchmark is published for any geographic tier until a minimum of five communities have submitted data for that area. Below that threshold the data is suppressed entirely. This is non-negotiable.
Every submission is checked against the existing market distribution. Values that fall outside two times the interquartile range are automatically flagged for review before entering any benchmark calculation.
Individual property data is never visible to any other operator. The system is architecturally designed so that no user can ever access another community's raw submission. Only aggregated benchmarks are published.
Three tiers. Priced per room so you only pay for what you have.
Book a call and we will show you exactly where your community stands against your market.
Ask Jim