The JIM Report for Senior Living

Want to know how your retirement home is doing in the local industry?

Independent benchmarking data on occupancy, suite rates, care pricing and market demand, aggregated anonymously and fully compliant with Canadian competition law.

Ask Jim now See your market ↓

askjim.ca / report

● Live

Illustrative JIM Report · City view

March 2026 · St. Catharines

12 communities reporting · Real-time benchmarks

City

Regional

Your occupancy

91.4%

+4.2 vs city

City avg occ

87.2%

12 communities

1-bed vs city

−$155

Rate opportunity

Waitlist

+5 vs city avg

Occupancy trend: your community vs city average (12 months)

You

City avg

↑ Your occupancy has led the city average for 12 straight months

Your 1-bed rate is $155 below city avg, the data supports a rate increase

Founding communities

Launching in the Niagara Region first.

We are actively building our founding network of retirement home operators in the Niagara Region. The first 10 communities to join receive preferred pricing, direct input into the platform, and founder status as we build the only independent benchmarking tool the senior living industry has ever had.

Minimum properties needed to publish local benchmarks in any market

Target founding communities in Niagara to launch the first real JIM Report

Free

Founding community access while the Niagara market builds to threshold

Apply to be a founding community

The rules changed.JIM is how you respond.

Recent changes to Canada's Competition Act have eliminated the traditional competitive analysis process that retirement home operators relied on for decades. Operators can no longer directly share market data with peers. The informal conversations that used to happen at association meetings, between regional managers, between GMs. Those conversations now carry real legal risk.

The result is that strategic decisions get made on incomplete information, pricing adjustments take longer, and operators lose visibility into their true competitive position. The tools that existed before simply cannot be used anymore.

The JIM Report is structured as an independent third-party data aggregator, the same model used by STR in hotels. Your data flows to us. We aggregate it. You receive benchmarked market intelligence without any direct exchange between competitors.

Structured in accordance with Canadian Competition Bureau guidelines for independent data aggregation

Competitive intelligence

Your market. On one screen.

This is what your JIM Report looks like. Illustrative data, your numbers load the moment you join.

12-month occupancy trend

St. Catharines · 12 communities reporting

Your community

City average

Your position

91.4%

Occupancy rate · March 2026

+4.2 pts above city avg

Market breakdown

You 91.4%

City avg 87.2%

Regional avg 85.8%

Provincial avg 83.1%

Market recommendation

Your occupancy leads the city by 4.2 pts. With a waitlist of 14 vs city avg of 9, your next available suite supports a rate increase on the 1-bed line.

Rate by suite type vs city

Care fee comparison

Waitlist depth vs market

Illustrative data. Your actual report reflects your real local market benchmarks.

See your real numbers →

How it works

Four steps. Real-time from day one.

Upload your rent roll once. Your dashboard updates in real time as your market changes.

Upload your rent roll

Drop in your existing rent roll (PDF, Excel, or CSV). Jim reads it, pre-fills your room setup, and asks you to confirm. Done in under five minutes.

Confirm your information

Review the pre-filled suite mix, care levels, rates and occupancy. Correct anything off. Your data is anonymized and encrypted before it ever leaves your screen.

Receive your JIM Report

Benchmarked across local, city, regional and provincial tiers. Occupancy, rates, care fees, waitlist depth and market share, broken down by suite type and care level.

Make the call with confidence

Set rates, brief your sales team, and present real market data to ownership and boards, without legal risk and without guessing.

What JIM tracks

Six benchmarks. Four geographic tiers.

Every JIM Report delivers data across local, city, regional and provincial levels. Here is what is included in every report.

Benchmark	Local	City	Regional	Provincial
Occupancy rates By care type: IL, AL and MC separately	✓	✓	✓	✓
Suite rate benchmarking Min, median and max by suite type	✓	✓	✓	✓
Waitlist and demand depth Aggregate waitlist counts by market	✓	✓	Standard+	Standard+
Care level supply mix IL, AL and MC share of your market	✓	✓	✓	✓
Competitive market share Your share of occupied units, month over month	✓	✓	Pro only	Pro only
Care fee benchmarking Medication, bathing, AM/PM care, memory support and more	✓	✓	✓	✓

All benchmarks suppressed below 5 contributing properties. Geographic tier availability varies by plan.

The JIM Score

Your community is worth more than its occupancy rate.

JIM is the only benchmarking platform that accounts for what actually drives resident choice.

Two communities. Same city. Same care level. Same occupancy. One is commanding $400 more per suite per month. Why?

Occupancy alone does not tell the story. The amenities a community offers, the care continuum it supports, and the quality of life it delivers all drive what the market will pay. The JIM Score measures that.

When you join AskJim, your community is scored against a weighted framework built from the real experience of senior living operators across Ontario. The score positions you against your local market with precision, not guesswork.

A community with a strong JIM Score commanding above-market rates is not overpriced. It is correctly priced. And now you can prove it.

What the JIM Score measures

Lifestyle amenities

The features residents and families actively select for

Care continuum

The clinical services that expand your addressable market

Quality of life indicators

The factors that drive referral decisions and inquiry conversion

Your JIM Score is calculated when you set up your community profile and is visible on your dashboard. The full methodology is available to Standard and Professional subscribers.

JIM Score, Market position

Your communityUnlocked on signup

Local market medianIncluded in report

Top quartile in marketIncluded in report

Positions you vs local, city and provincial market

Supports rate decisions with objective data

Shareable with ownership, boards and investors

Updates in real time as your market shifts

See your JIM Score →

About AskJim

Built by operators, for operators.

Recent changes to Canada's Competition Act have eliminated the traditional competitive analysis process that retirement home operators relied on for decades. Operators can no longer directly share market data with peers. Teams are unable to benchmark occupancy, pricing, or care fees against their local market without legal risk.

The archaic process that existed before relied on people being willing and able to share information informally. That process is gone. The result is that strategic decisions now take longer, pricing adjustments are made with less confidence, and operators lose the ability to advocate clearly for their residents based on what the market actually looks like.

AskJim was built to solve this. Our founding team brings deep experience across General Management, Regional Operations, Sales Leadership and Board-level governance, across communities ranging from independent startups to billion-dollar senior living organizations. We have served residents, led teams, managed P&L, and navigated the exact regulatory environment that makes this tool necessary.

We built AskJim because we lived the problem. We know what it costs an operator to not have this information. And we know what becomes possible when they do.

General Management and Operations

Direct P&L accountability, occupancy management, capital projects, and team leadership across independent living, assisted living, and memory care communities.

From single-site communities to multi-building campuses

Regional and Multi-Site Operations

Cross-community operational oversight, standards development, financial performance management, and supporting on-site leaders across multiple markets simultaneously.

Niagara Region and broader Ontario markets

Sales and Community Relations

Full leasing cycle leadership from inquiry to move-in, including referral network development, outreach, and competitive market positioning.

Occupancy growth and revenue strategy

Hospitality and Property Operations

Grounded in high-expectation hospitality environments before transitioning to senior living, bringing service standards and operational discipline that the industry benefits from.

From startup operations to billion-dollar organizations

Data integrity

How we protect the network.

The question every serious operator asks. Here is exactly how it works.

Minimum five properties per market

No benchmark is published for any geographic tier until a minimum of five communities have submitted data for that area. Below that threshold the data is suppressed entirely. This is non-negotiable.

⚑

Automatic outlier flagging

Every submission is checked against the existing market distribution. Values that fall outside two times the interquartile range are automatically flagged for review before entering any benchmark calculation.

◉

Anonymous by design

Individual property data is never visible to any other operator. The system is architecturally designed so that no user can ever access another community's raw submission. Only aggregated benchmarks are published.

Room management

Every suite. One screen. Real time.

The moment a resident gives notice, your maintenance team gets an alert. The moment work is done, the room flips to Rent Ready. The moment a deposit lands, the move-in date is locked in. No spreadsheets. No manual updates. No missed handoffs.

30 Day Notice → maintenance alert sent automatically

Maintenance complete → room flips to Rent Ready instantly

Deposit received → move-in date locked, team notified

Pre-loaded from your rent roll. No manual setup.

Want to see your own rooms?

Upload your rent roll and we build your interactive room map live. 167 rooms pre-loaded in under 5 minutes. Book a demo and we will do it on the call.

Book a demo →

Click any room to update

askjim.ca · room management

AskJim room map: click any suite to update its status, log a notice, or confirm a move-in

Green = Occupied · Red = Vacant

9 statuses, full lifecycle in one click

Notice → Maintenance → Rent Ready auto-flows

Deposit Held: enter move-in date, team notified

What you unlock

Upload once. Access everything.

Once your rent roll is uploaded and confirmed, your full operator toolkit is live.

Real-time market benchmarks

Your occupancy, rates and care fees compared against your local market, city, region and province. Updated every month as new data comes in.

Interactive room map

Every suite on one screen. Status, rate, care level, and lifecycle pipeline at a glance. Click any room to update status, log a notice, or track a move-in.

Email notifications

Automatic alerts when a room goes on notice, maintenance is complete, a deposit is received, or a move-in is within 7 days. Keep your whole team on the same page.

Lifecycle pipeline tracking

From 30 day notice through maintenance, rent ready, deposit, and move-in. Track every room through its full turn cycle with dates, checklists, and status history.

Coming soon

FriendlyHelp integration

Direct connection to FriendlyHelp, multi-site task management built for senior living teams. Assign maintenance work orders, track completion, and sync room status automatically.

Coming soon

Inventory control

Full suite inventory management with vacancy forecasting, projected revenue, and rate optimization recommendations based on your live market data.

Pricing

Simple. Per room. No surprises.

Three tiers. Priced per room so you only pay for what you have.

Free

forever · 1 user per property

No credit card required

Province-wide occupancy benchmarks
Province-wide rate ranges
JIM Report, provincial data · real-time
Room management map
1 user per property

Get started free

Standard

^$2.99/room

per month · 2 users per property

100 suites = $299/month

Local market and provincial benchmarks
All 6 benchmark categories
JIM Score with local market ranking
Market recommendations
2 users per property

Get started

So, how is your retirement home doing in the local industry?

Three ways to get started. Pick what feels right for where you are right now.

Ready to talk

Book a demo call

15 minutes. We show you your market live. You decide if it is worth it.

Book a call

Not quite ready

Download the one-pager

A single page that explains what JIM is, how it works, and what it costs. Share it with your regional team.

Download one-pager

Just curious

Stay in the loop

We send one update per month as we add communities and markets across Ontario. No pressure, no sales.

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